Creating Communications that Drive Value
At G2M, we think of communications like producing a movie. You have to create a story and define a story arc that leads your company to a specific ending. Your story must have a perspective, a protagonist, a villain, a quest and a resolution. This is how we help you build an overarching communications strategy that can direct your storyline, engage your audience and help them see your company, products and leadership in a valued way.
Have a Perspective
If you want people to listen to you, your executives and your story, you have to have a perspective with an edge. In essence, you have to pick a fight with someone or something that creates a reason for your audience to listen to you, agree with you and buy your products or services. You have to infuse your story with an understanding of the buyer not just the technology.
The Media Manufacturing Model™
A multipronged and multimedia communications strategy targeted at industry media, business press, social media influencers and industry and financial analysts. The Media Manufacturing Model is used by G2M to build a communications program like no-other firm can in the industry, one that provides predictable and repeatable results that focus on aligning communications requirements based on audience-centric storytelling, sales-centric content enablement, and media-driven content packaging that moves your messaging programs away from broadcasting and into communicating.
Separating Communications from the Noise
At the core of communications is a good story, one where people can identify themselves, one where they feel engaged, and one where they feel you are helping them find a solution to their problems. Having good technology is great, but you have to get the word out about the benefits of that technology to the right audience.