G2M your Technical Content Engine
One of the key differences between G2M and other agencies is that we are engineers, marketers and sales people. We have the technical depth and domain knowledge to do our own research and create case studies, white papers, blogs and presentations that can be used with the media, in the sales process, at conferences and on social media platforms that will pass the “giggle test” for technical audiences. We have the experience to know what will work and what won’t.
Story & Data Evaluation
Before you start to bang on the keyboard, do you have the right story to tell, the right data to back it up and does your team agree with you? It seems like an obvious thing, but this is often the most overlooked step in content development. G2M will work with your team to determine the right stories and the right data for your audiences.
Content Delivery Strategy
Most teams don’t really spend time thinking about a content strategy that covers the key audiences, how they consume content, who is delivering the content and how to re-use content to maximize the scale and ROI of content development. G2M will help you build a plan, optimize the use of the content and save your team time and money.
Audience Content Consumption Mapping
Don’t broadcast your story expecting your audience to work to consume the message. Communications must be delivered ready to consume and this means adjusting the media, style and length of message based on the audience. We understand the differences between each audience and will help achieve communications and avoid broadcasting more unheard noise.
Passing the Giggle Test & Combatting Competitors
Credibility is vital for technology companies and this goes beyond just having the data. It is showing that you understand the use case and that your competitors’ challenges are just trying to shoot holes in the message. No message is perfect, but we will help you anticipate the attacks and have your story Kevlar in place.