G2M Helps Your Field Team Close Business
Sales is a team sport and each player needs to not only play a role, but understand the other players’ roles. One of the most challenging things for product people to do is to understand the sales process and how they can help differentiate their company beyond the products they are selling. This requires that the marketing team be able to think like the sales team and understand the challenges that they face in order to anticipate and deliver the tools they really need. The G2M team has been on both sides of the ball in this game and can help both sides be more effective and efficient.
Sales for Marketing People
In the Sales for Marketing People program we help marketing professionals understand what it is like to walk a mile in the shoes of their sales team. We help them think about the issues that sales people encounter with purchasing departments, company financials and the personalities at accounts that really drive the product purchase process.
Yes, companies have to have a good product to get in the door, but many companies with good products need to change the game as a selling partner and provider of outsourced services for their OEM and channel partners. This is often an untapped part of marketing that can be used to create competitive differentiation. This can include marketing services, lab testing, lead generation and other tools that help your customers sell their solutions with your products.
Effective Sales Training
It may seem like your sales people have attention deficient disorder (ADD), but that is often the result of not speaking to them in a language that they understand and can absorb. Most sales people learn from real-life experiences and role-playing far more than they do from documentation and PowerPoint presentations. We help you package and deliver your sales training in consumable ways that enable your sales team to close business sooner and take share from competitors.